The safest place you can fail

Being the first one to do something is the safest way to fail.  When it's never been done people aren't expecting you to do it.  But when you do it, you're the first to do it, and now you've become a leader. You've become an innovator.  You've become the permission giver.  You've become an artist.  You can't expect to have these titles in the new era without being the one to do something new.