I started this blog sitting in a line to pick up my new iPad. The experience got me thinking but the writing took me a few days to finish. The piece in italics I wrote in line. So this is crazy...I'm sitting on a curb in downtown Kansas City waiting in line at a Apple store waiting to buy my first iPad. I'm amazed that I can sit on a curb in the middle of the city, have wi-fi access, and update my blog. Amazing!
We have so much to learn from the way that Apple launches a product. Here are some things I observed.
1. Apple doesn't just improve things, it's like they launch a new product every time. The difference between my 2nd generation iPhone and my iPhone 4 are so dramatic but I was dying to get my hands on both.
2. From Steve Jobs, all the way down to the guy who helped me check out with my iPad, they were all excited for me to get my hands on the product. That's crazy! That's an unbelievable amount of buy in.
3. From the moment I got in line, the Apple store was conscious of customer service. The iPad went on sale at 5pm, I was in line shortly before 10am. By 10:30am a manager was already checking on costumers and was willing to answer questions.
4. They were over-prepared for the launch of the product. There were at least 50 employees on hand to help people. The store doors reopened at 5:02pm. I was in the door by 5:03pm and back out the door with my iPad and cover by 5:08pm! Are all your people over-prepared for your launch?
What's something you could take away from how Apple launches a product? It's not too late for you to make a big change about the launch of your product!