1. Sharing stories more often - The ability to share a picture and a story on a blog or Facebook page is so easy. A leader can tell the tribe how to get to these stories through social networks by sharing the link in status updates or tweets. Great stories spread, which means people outside of the leaders' circle of influence can also receive the information and share it. Social networks are creating what my friend Daniel referred to as "Brand Evangelists." As a leader if you begin to share the story of your organization others will keep the story going for you. 2. "I see you" - This is the biggest mistake that leaders make when it comes to social networking, they think it's about them. Leaders have a new resource to say, "I saw this happened in your life." These life experiences are meaningful enough to people they put them online for strangers to see. Leaders should be online to see what's happening in the lives of tribe members as much as they are to share information.
3. Let's party - Private parties are fun but BIG parties are even better, it's the difference between a dinner party and a super bowl victory parade. The energy is significantly different. As leaders we want a combination of private celebrations and public celebrations. Social networks allow leaders to publicly celebrate people and accomplishments.
4. A place to learn - Every day leaders can find conversations and resources to challenge themselves. If we follow the right people and seek out valuable information the opportunities to learn are never ending through social media. Every day I am linked to challenging ideas on the internet through Facebook and Twitter. These same links also help us coach our teams in areas that we may not be strong at because we can share these great places of information to others through our social media accounts.
5. Radical customer service - Eventually it will happen to you. You will be frustrated with a company or leader and you voice it on a social network. That same person, or organization, will fix the issue in your complaint because they desire to serve and are monitoring social networks. Days of sitting on hold or selecting recorded prompt options to get something fixed will soon become a rare experience. Leaders need to plan for this change.