It's not what you say, it's how you say it. [youtube Hzgzim5m7oU]
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Leaders need to remember that one either tears down or builds up when it comes to words. Unlike before, written words have gone mainstream, anyone can put them out there for everyone to see. Before this time, you were either a professional writer with your own words or a professional writer quoting someone else that you gained access to and had permission from. But not today, more than 90% of the words I look at in a day are by normal people like you and me, wanting the world to know more about them.
So have you paused to consider the power of your words? Leaders have to be conscious that words in places like Twitter, Facebook, or any other social network are either public encouragement or public criticism. Leader needs to have made a decision before logging into a SN; that decision is either, "I am here to build," or "I am here to tear down."
I hope as a leader you recognize the significant divide that exists between the two.
What are you doing as a leader to monitor the words you use across social media channels?