We have something for you before you hit "Publish" on your next blog post.
When we started blogging there was so much to learn. You would hear so much about the importance of content. Then hear about technical things you need to do to your site. Than you hear even more about sharing strategy and so on. All of these improvements are good things and every day you should be doing something to make your site a little bit better.
Today we have a quick fix for you that will make your blog more likely to be found in search engines as well as make your blog posts have a longer life span. Are you ready for a personal question?
How are your permalinks?
Good news. We aren't asking the results of your recent physical. Your permalinks are the URL's that point to specific things on your blog. For example, the URL for this post is www.factorymedianetwork.com/blog/how-to-fix-your-blog-titles-to-see-more-traffic
You're not impressed are you? That's okay if you're not, but here is the mistake most new bloggers make - their blog posts URL look like www.factorymedianetwork.com/jfneo~4nfue (Not a real URL but we see URL's like this all the time). What does the reader know about your post?
Why would that matter?
Here's a couple of reasons why you should make sure your permalinks include the title of your blog post:
For search engine sake - When a search engine sends out it's "crawlers" (You like that tech talk?) it's looking for keywords, especially in site titles. So, if you let your site set random URL's for your posts you are making it more difficult for people to find your site. This means, you are hoping direct traffic will grow your blog all by itself. Good luck.
Make it easy on people to share - Let's say you've done a pretty good job of social sharing your blog post. Two weeks after you've written said post your friend is at the water cooler talking with a co-worker at work. They are talking about the exact subject you wrote about. Your friend is like, "Oh hey, I have a friend who wrote about this on her blog! You should check it out! Her blog is yourchancesoffindingthisisslim.com. So, said co-worker goes to google, types in the name of the blog and the subject. More than likely a lot will come up on your blog but now they have to go fishing. Or, they simply give up. They might even use the search on your own site but if you've been writing for a while the post they want is buried amongst many more posts with similar keywords.
The good news is this is a simple fix on your blog. You just need to know how to change your settings.
In Wordpress here's how to change your Permalinks to include the title of your post -
In your dashboard go to your settings:
2. After you have clicked on "settings", then click these next three options:
If you're a Squarespace user like we are, you want to follow these steps:
After you logged into Squarespace, click on "Settings"
Next, you want to click on "Blogging"
On the next menu, you want to delete the presets except title under "Post URL Format."
With that small quick fix, you're blogging more like a pro. Plus, you've made your content more search engine friendly as well as helping your friends share your content. Because you've made these changes you've given your content and ideas a stronger chance to last longer.
Have a great time blogging!