I'm sorry, I get geeked up over social media statistics. This one is focused on marketing but I think is applicable to any leader who wants to have a higher level of engagement with their community and their own team.
Here is the link to the study, which will only be available till May 30th. After this date, you can email me and I can send it to you directly. This is a current study by The Social Media Examinar, probably the one of the most trusted sources for data on social media.
Now, here are some things that jumped out at me when I read it:
1. The largest group of participants were the ages 30-59 - That's only the first three years of millennials. Granted, this was just the SME reaching out to their fans on Facebook but other studies show this is still the primary users of social media. Social media should be the primary marketing tool of churches and other organizations who want to get their word out to adults.
2. Expect a jump in blogging when it comes to marketing - This is one you could be ahead of the game on (p. 37). Your story is so important to what you are doing and a blog platform allows you to build multiple stories. It's not only where you are going but it's where you have been. This is a simple medium to use and you could be ahead of the game.
3. Marketing on social media can be done in under six hours a week - Marketing through social media does not mean you have to live on a computer. It does not mean you have to trade all your relationship for electric ones. It doesn't mean you will lose your soul to a screen and become a false electric identity. All that you need to do is get going and have a plan. Planning out your marketing strategy will save you a tremendous amount of time and that information can still create return for your team.
I'd love to hear about what you saw in that report! Please add comments below and share what you saw!