It's just not. Relying on creativity means it hasn't been done before or you're making something significantly better. Many will have a disdain for creativity because it doesn't have a guaranteed ROI. What are the possible risks with creativity?
- It could fail
- It could lead to embarrassment
- It doesn't turn out like you hoped
- Limitations could be discovered
- No guaranteed ROI
- It could take time
- It can become personal
- It might not be perfect
- It could require revisions
The "gain" to creativity is the process. Forcing our minds past the norms we abide by daily is good for us. It allows us to have a more open mind to what could be. Can vision exist without a mind that dabbles in creativity? Vision is an essential piece to our lives because it gives us a direction. It provides the why behind what we do. But vision is of what could be and not what currently is.
The question shouldn't be, "Can I afford to be creative, is the risk worth it." The question should be, "Can I afford not to be creative?"