A leaders mistake online

Don't waste your time trying to grow followers.  For most leaders their platform online is an equivalent to their social influence offline.

Growing an online platform is a result of offering more people something of value.  So if you are an individual or an organization trying to increase your awareness online you need to ask yourself: Does what I'm (we're) creating add value to the lives of more people?  This of course requires more work, newer thoughts, and changing of priorities within a day.  Where is the space you have set aside to add value in order to grow your audience?