Social media is transforming leadership. Leadership platforms are growing beyond a single organization or peer group. You and I have the ability to influence people on a far greater scale than ever before. But what is a platform for?
The most common mistake of leaders is the desire to be seen. Obviously, every leader desires to help people do more. But most leaders are getting frustrated by the lack of "following" through social media channels. Twitter for example, is abundant with leaders that follow 20K people just so they will be followed by 15k people. Is there an actual exchange or conversation in these situations? Most often, the answer is no.
Have you ever tried to get a celebrity or leader of a specific field to notice you online? I know I have. We want to add something of value, something that another leader will see us as gifted people.
But what if the most effective leader is the one who gets online to see others. In many sports you might hear the phrase, "Eye in the sky doesn't lie." Sports teams don't video record their games and practices so the coach can sit in a film session and say things like, "Look at what I'm doing right there. See how I did that? That's a great call on my part." That would be absurd. But that's how many leaders view leadership online.
Which leader do you want to be? Every leader has a decision to make online: focus on others or focus on themselves. Great leaders know the difference between my thing and our thing. My thing is limited to my abilities and talents but our thing has the potential of the collective gifts in the tribe.