Social media isn't going away anytime soon. However, you may have some resistors on your team. These are the folks who see social media as a platform for narcissist. "It's a waste of time and a life suck," would be their response to you asking why they aren't out there. Or, they say they aren't a tech person.
What exactly is a tech person? There's technology and then there's people. To date, no cyborgs are participating on any of the teams I lead. Any cyborgs on your team? (I'll warn you now about the NSA in regards to how you answer)
When someone says to me, "I'm not a tech person," I hear them say, "I don't like change." And to some extent, I get that. We all have places in our lives we don't want to force to change. It might be eating habits or exercise. Could be reading habits or work habits that we need to change. But change is always around us and we can either adapt as leaders or hold our entire team back.
So what do you do when you have a the resistors on your team towards social media? Here's three things to try to help your team get on the right track with social media:
1. Cast a vision - Social media is the all-time greatest care tool leaders have ever had. You may need to read that again. Never before have we had a tool that allows us to see the good in people and the good things they have done. The reason people think social media is for narcissistic people is because they think SM is a way to constantly share about themselves. But let's be honest, that's poor social skills and not a reflection on the value of the tool. If you were in a conversation with someone and all they did was talk about themselves you'd exit the conversation quickly. So of course you would have the same response on SOCIAL media. However, when you show up to see people, to listen to people, to praise people, and find ways to say, "Way to go!" offline it makes a big difference.
2. Tell a story - Every person and every team has a story. Social media is your platform to tell a great story. Social media is also the opportunity to invite others into the story. And for those who don't want to change they end up excluding possible participants in the story. EVERY human being longs to be a part of a bigger story, it's hard wired in us. Social media gives us the chance to help people live a better story.
3. Promote others - I struggle around street preachers. It's so intrusive and it's often a dish served cold. But too many people and organizations function the same way on social media. There is a better way to build a platform and to be found on social media. Build everyone else up. If you'd like to be seen as a great organization online, stop sharing just your stuff. Talk about what another organization is doing that's awesome. Want to be recognized as a leader on social media? Then share what other people are doing. We are moving into a space in time where it's not just about being the first one to say something, but being the first one to connect everyone else to what was said.
The day we discover social media as a tool to care for people, to promote other people, and to encourage people is a good day. It's the day we begin to understand that leading online in social media has always looked differently than we thought. We don't have to feel the pressure wondering if we have something to add or to say that's valuable. Instead, we go looking for those who have already said it and encourage them to say or do more. That's leadership online!